Why Visual Search important?
50% of customers prefer visual information about the product.
It helps to find products that are difficult to describe in words.
It’s more comfortable to use on mobile.
It feels like magic.
AI-powered Visual Search uses real-world images (screenshots, Internet images, or photographs), understands the content and context of them and return a list of related results for a customer.
How does it works?
User uploads a picture.
Platform recognize what the image is and determine what searcher want.
The most relevant result delivered to the customer.
When it comes to Visual Search customers have different intentions:
They are open to ideas and upload pictures with the random print they like. Search will show them a various product with a similar print.
They are looking for a particular style and upload a photo of fashion influencer. Search will provide them with clothes to complete the look.
They are searching for a specific type of product, like white sneakers. So, they will be shown a variety of sneakers models in this color.
They are ready to buy and upload a picture of white Nike Air Max 97. And if they presented in the store, they will appear first in the search results.