It is well known that landing pages are a must if you want to convert customers and sell online more. The aftermarket industry has its peculiarities. Landing pages have to not just feature products, but also take vehicle fitment into account. That’s where we come with the help. Learn about several YMM-related landing pages you can create with Convermax.

Vehicle Landing Pages

Goal: attract the audience of a specific vehicle.

Solution: create pages dedicated to the particular vehicles in your store.

This page features vehicle-specific content. For example, one of the vehicles that Emnotek sells lots of parts for is Subaru WRX parts for years ranging from 2015 to 2021. So it was convenient to create a dedicated page that includes product listings for this particular fitment.

Store owner manages the static content, such as text, keywords, meta, extra media (videos, pictures, or links to relative blog posts). Convermax software manages the dynamic content (categories and product listings). Merchants use them to improve the store’s SEO, run AdWords campaigns, email campaigns, targeting ads, etc.  

Vehicle Group Landing Pages

Goal: improve website navigation and attract the audience of a specific type of product (e.g. parts for Japanese cars).

Solution: create categories and pages for groups of vehicles.

With Convermax software, it’s easy for auto parts sellers to create such pages. Merchants just need to go to the Dashboard and put there a spreadsheet with vehicles they would like to see in a group.

Vehicles can be grouped by type (racing, off-road, jeeps, etc.), by country of origin (parts for American cars, parts for European cars, JDM), or by something else that comes to the e-commerce owner’s mind. With vehicle group landing pages your customers get another way to navigate your store. It also can be used for SEO and promotion. 

Partial Make-Model Links

Goal: build “shop by vehicle” menu, improve website navigation, and put banners for specific make-model combinations.

Solution: create search-based pages for a particular make and model.

That’s a slightly simpler way to create special pages with the pre-selected make and model of the vehicle. Such a page features product results for make-model combinations. Users can select a year they need to narrow down results even more. A merchant can use it to improve website navigation. It can’t be used for SEO, but you can use them in your email and social media marketing campaigns.

Product Group Redirects

Goal: promote a product line using one page rather than several pages for different fitments.

Solution: automatically redirect customers to the page with SKU that fit their vehicles, instead of showing a “Doesn’t fit” message. 

For example, Tonneau Cover HQ sells a product that has several versions depending on a vehicle fitment. A customer can get on the page that says that the Backflip cover fits the 2014 Chevrolet Silverado 1500 5'8". But his automobile is a 2018 Ford F150 6'7", so he changes the vehicle fitment and gets redirected to the relative product page.

It’s especially useful for product promotion. Merchants have a one-product landing page where they can attract a targeting audience without worrying about the fitment compatibility. With Year-Make-Model-based redirects, sellers can improve ranking within search engines and save time on creating fewer ads.