MEET THE CLIENT

REIKA brand was launched in 2020. They offer lightweight, durable wheels with innovative designs. Their specialty is wheels and lift kits tailored for CUV models, trucks, SUVs, and vans.

Customer since December 2023
Website: reikawheels.com
Location: Chino, California
Platform: Woocommerce
Number of products: 136

FITMENT DATA

Custom fitment data that they manage via PDM Automotive

WHAT WE DID

Reika Wheels store was designed with attention to detail and user experience to make it stand out from the competitors. Unlike most auto parts stores, the website doesn’t have a prominent year-make-model lookup at the top of the homepage. Users start their journey across the website by selecting their ride. Clicking on one of them redirects shoppers to a dedicated vehicle-specific page.

Yet, the store still has a vehicle lookup. Search by Vehicle is located at the top menu, opens as a popup window, and features an SUV picture. It’s a simple but compelling upgrade to how the YMM selector can look on the auto parts website.

Reika store has a wheel visualizer designed by AutoSync. It allows users to preview how the product will look on their vehicle. With our integration, they can do it from the search results. Shoppers can also add products to their cart without leaving the page.

Most of the products in the Reika store are variants. Users can choose between options directly on the product details page.

The product details page also features a “View on the vehicle“ button that opens the visualizer under the description section. Under it, the user sees a wheel spec chart that contains complete information for all different variants of this product.

Reika’s team asked us to add year-make-model lookup and related products to the cart. The vehicle selector prevents customers from buying items that don’t fit their vehicle. Product suggestions are a powerful upselling instrument that can motivate shoppers to make a last-minute addition to their purchases.

The store has a separate search page for dealers that becomes active after users get logged in. In the search results, sellers can view special prices, the quantity in stock, and the warehouse from which it can be shipped.