MEET THE CLIENT

Tonneau Cover HQ helps their customers to transform the looks of their trucks and make them more practical as well.

Customer since January 2020
Website: tonneaucoverhq.com
Location: Ammon, Idaho
Platform: Shopify
Number of products: 23

FITMENT DATA

Merchant manages fitment data himself.

WHAT WE DID

Even though we offer what seems to be a standard auto parts store functionality - every project is different. Every project requires some level of customization. Tonneau Cover HQ has a few of them.

The client preferred the single-vehicle garage version. The prominent Garage in the top menu allows users to always see which vehicle is currently selected and quickly change it if needed.

The Year-Make-Model lookup got an extra dropdown - Bed length. As the store specializes in cover, its length is the most important search criterion.

From the Year-Make-Model lookup, the user is redirected to the vehicle-specific landing page.

Tonneau Cover HQ sells versions of the same products designed for different vehicles. As you can see in the picture above, the product prices will change depending on the vehicle that is currently selected. “ReraxPRO MX Retractable Tonneau Cover” for 2015-Ford-F250-8’ will cost $2,164, and $1,999 for 2017-Chevrolet-Silverado 1500-5’8”.

By clicking on a product, the user gets to the product landing page. You can notice that the SKU number is changing too, cause the customer is redirected to the product that fit his vehicle.

Such product landing pages can be used for an email marketing campaign, Google AdWords, or any other kind of promotion.