Convermax Update: Product Details Filter
Convermax Search got a brand-new addition to its filtering interface – product details filter.
This feature allows turning product details into links to pages with the chosen filter. Imagine a user landed on one of the product pages from Google search or ad. What website visitors should do next? With product detail filter you could lead them to other similar products, extend their shopping journey, and eventually increase the conversation rate.
For example, at RugsDoneRight has filtering options by brand and collection. So, if the user clicks the brand he or she gets to the page with all rugs of this brand, and if clicks the collection name – turns out on the page with all rugs from this collection.
AboloxSafety has even wider filter functionality on the product pages. Each item attribute is a hyperlink that navigates users to the search page with a pre-selected filter option.