Better Experience with Upgraded Admin Panel
We made a couple of tweaks to the admin panel and now allow an easier way to edit merchandising rules, so you can get more value from our app. The changes to the admin panel are:
“Sources” tab;
Editing searchandising rules (or search merchandising – adapting search results in a way that boosts clicks on specific products and increases sales);
“View Site” button.
The “Sources” Tab
The “Sources” vary from customer to customer, depending on the store’s needs. This tab contains your products’ data spreadsheets. What data can it be?
Offline sales performance, which we use to teach site search return more relevant results.
Fitment data from a data management provider or another external resource.
Data extraction rules, which we use to build filters. You can view them in the spreadsheet and edit if it seems necessary.
Additional product attributes, that we mapped according to your preferences. Etc.
Managing Searchandising Rules
The new extension that we offer is editing and curating the redirects to promo landing pages. Now you can configure merchandising rules inside Google spreadsheets.
How does it work? In the table, you list which queries and where they should redirect. If the user types in the search box a keyword or a key phrase that related to one of your current promotional campaigns, the search engine will lead the user to the relevant page and not the regular search results page. For example, a visitor is looking for a “floral dress”. The site search will redirect it to the page with summer dresses on sale or show the banner saying “50% discount on summer dresses”.
“View Site” Button
And a small addition to the panel interface for your convenience. Now, to get from your site search data straight to the website, you can just click the “View Site” button near the name of your store.