Pertronix Case
MEET THE CLIENT
Pertronix's roots go back to Per-Lux - a manufacturer of truck lights founded in 1962. In the 1970s, they developed the Ignitor® electronic ignition system, revolutionizing distributors. In 1991 Tom Reh acquired the Ignition Division, and Pertronix was born.
The company is known for reliability and quality; they've sold over 4 million Ignitor kits and have become leaders in the industry, offering various ignition products.
Design agency: Blend Commerce
WHAT WE DID
The category facet is built using existing Shopify collections. Every collection becomes an option for shoppers to choose from the “Category” filter in a sidebar menu.
Pertronix has a multi-vehicle Garage with a picture inside. It is a simple yet refreshing modification of how Garage dropdowns look.
Petronix store has vehicle landing pages for a specific year range, make, and model. These pages are used as one of the ways to scale up the website SEO. (Read in detail about the vehicle-specific landing pages here).
The store also has promotional banners embedded inside search results. They are configured based on Shopify metafields. After clicking on the banner, a user is redirected to a specific collection page.
