MEET THE CLIENT
Pertronix's roots go back to Per-Lux, a manufacturer of truck lights founded in 1962. In the 1970s, they developed the Ignitor® electronic ignition system, revolutionizing distributors. In 1991, Tom Reh acquired the Ignition Division, and Pertronix was born.
The company is known for reliability and quality; they've sold over 4 million Ignitor kits and has become leaders in the industry, offering various ignition products.
WHAT WE DID
We built the category facet using existing Shopify collections. Every collection becomes an option for shoppers to choose from the “Category” filter in a sidebar menu.
Pertronix has a multi-vehicle Garage with a picture inside. It is a simple yet refreshing modification of how Garage dropdowns look.
Petronix store has vehicle landing pages for a specific year range, make, and model. These pages are used as one of the ways to scale up the website SEO. (Read in detail about the vehicle-specific landing pages here).
The store also has promotional banners embedded inside search results. They are configured based on Shopify metafields. After clicking on the banner, a user is redirected to a specific collection page.