R70 Autoparts Boulevard Case

MEET THE CLIENT

R70 Autoparts Boulevard delivers American performance parts and genuine car accessories to Japanese car enthusiasts.

Customer since November 2021
Website: autopartsblvd.com
Location: Kurashiki, Japan
Platform: Shopify
Number of products: 48,782

FITMENT DATA

Custom fitment data and Turn14

WHAT WE DID

Our team had never worked with a client from Japan before, so it was a very intriguing project. In the Japanese version, the Garage looks this way:

And the Verify fitment widget was adapted like this:

Especially for the R70 Autoparts Boulevard, our team developed the ‘Search by Make’ page. We traditionally offered our merchants to integrate ‘Search by Category’ and ‘Search by Brand’ pages. The new page allows website visitors to start their shopping journey by selecting the car manufacturer (e.g. Mitsubishi). The manufacturers are grouped into two categories - Domestic and Imported. From there, the shopper will be redirected to the product results page with a year-make-model lookup and further narrow down the search results.

Now, this feature is available to all our clients.