MEET THE CLIENT
Stage 3 Motorsports was founded in 2004. Now, the store is one of the leading online retailers of Ford performance parts in the U.S. Stage 3 Motorsports specializes in parts for Mustang, Bronco, Ranger, F-150, Super Duty, Tacoma, Tundra or 4-Runner.
WHAT WE DID
Stage 3 Motorsports decided to use another approach to website navigation. They are not centering their website around the year-make-model lookup. Stage 3 Motorsports has cleverly sorted out products into categories and subcategories via a dropdown mega menu..
First, the user selects a model, then a category that specifies vehicle year range and engine. Later the shopper gets to the category page with product subcategories.
Stage 3 Motorsports has an extensive filtering interface. They have more facets than regular auto parts websites with year-make-model lookup.
