Stage 3 Motorsports Case

Written By Daria Kuchmieva

MEET THE CLIENT

Stage 3 Motorsports was founded in 2004. Now the store is one of the leading online retailers of Ford performance parts in the U.S. Stage 3 Motorsports specializes in parts for Mustang, Bronco, Ranger, F150, Super Duty, Tacoma, Tundra or 4-Runner.

Customer since April 2016
Website: stage3motorsports.com
Location: Peoria, Arizona
Platform: Shift4shop
Number of products: 25,401

FITMENT DATA

Custom fitment data

WHAT WE DID

Stage 3 Motorsports decided to use another approach to website navigation. They are not centering their website around the year-make-model lookup. Stage 3 Motorsports have cleverly sorted out products into categories and subcategories via a dropdown mega menu..

First, the user selects a model, then a category that specifies vehicle year range and engine. Later the shopper gets to the category page with product subcategories.

Stage 3 Motorsports has an extensive filtering interface. They have more facets than regular auto parts websites with year-make-model lookup.

Daria Kuchmieva
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