Too Fast Inc Case
MEET THE CLIENT
Too Fast focuses on aftermarket and OEM automotive parts. They offer a wide selection of parts for all makes and models of cars, trucks, and SUVs.
Customer since December 2021
Website: toofastinc.ca
Location: North York, Ontario, Canada
Platform: Shopify
Number of products: 276,068
FITMENT DATA
A mix of fitment data: custom data, SEMA Data, and Turn14
“We have been working with Convermax for almost a year now, and we have reached milestones we couldn’t have imagined reaching previously yet alone in such a short period of time. Convermax continuously helps us develop & integrate features that give us the competitive advantage we need to make our system even more unique and user-friendly while showing complex filtered search results.”
WHAT WE DID
Too Fast has an advanced version of year-make-model lookup that allows searching by vehicle, wheels, tires, and brand. The chosen car is saved in the garage until the user changes or clears it. For their website, the Too Fast team selected a multi-vehicle version of the garage.
Overall, the website has an interesting interface. The users can click on one of the collections and then they can proceed to choose a vehicle and category they’d like to browse.
Into the Too Fast website, we implemented an upgraded version of the Shop by Brand page. When users get to this page they can also use the alphabet filter menu to further narrow the brand results and find the one they need. Convermax team pulls the brand pictures from Turn 14 API, which enhances the look of the page.
Each category on the website has a picture illustrated as well:
The other upgrade we developed for the Too Fast website is a subcategory section that appears on the collection page. The user can first narrow down search results by selecting a category, and then a subcategory.
“Convermax has made it very easy for our users to find the brands & parts we carry with their fitment search solution. They have also helped us in implementing search via wheel or tire attributes, which has helped us nearly double our conversion rate in the span of 6 months. Having over 30K plus products uploaded daily to our website, we needed a solution like Convermax to take the load off our shoulders when it comes down to filtering our products via year, make, and models.”
Too Fast’s customers can filter out wheels by Year-Make-Model and size at once. The store doesn’t have a Wheel fitment guide Instead, we use the custom data spreadsheets created by the team. It is based on bolt pattern values.
