Convermax’s 2020 in Review and what in 2021

Written By Daria Kuchmieva

Despite 2020 was a weird and unpredictable year, it was a huge year for Convermax. Looking back, we had a lot of reasons to celebrate. From product innovations to changes inside the company, here are statistics and transformations that defined this year for Convermax.

new members

Our team welcomed two engineers and a web-designer

New features

Searchandising Rules

Merchants can merchandise inside the search results - promote specific products and control how the search works when users type in particular queries. Currently, there are three types of actions available: redirect, show banner and replace query.

In-stock filter

It is a single-selection filter with two modes - customers either see all products on the results page or just the in-stock ones.

Product details filter

It allows turning product details into links to pages with the chosen filter. With this filter, merchants can lead customers to other similar products, extend their shopping journey, and eventually increase the conversation rate.

Updated Color Search Engine

The new version of color search is faster, smarter, and more user-friendly.

Category with Image Filter

All category filters can be illustrated with relevant images. Plug-in automatically pulls in the product information and sets up the best seller product image as the main illustration.

SDC Connector

Now if the e-commerce store has an SDC subscription, we can load fitment information, and it let us activate the Year-Make-Model search.

YMM-based Tire Search

Now shoppers can search for tires not only by size but also by vehicle fitment. If the store gets product information from such data providers as TGP Solutions, DriveRightData, etc., we can configure YMM-based wheels and tires search.

Wheel Size Extractor

Sometimes merchants face such a problem - the only wheel size information they have is in the product title. For the fitment search to work, we need product attributes. If the store doesn’t have product attributes from a vendor or other sources, we can extract and build them from the product title.

Updated Admin Panel

We’ve made the admin panel a more useful and convenient tool for our clients. They can manage searchandising rules and sources.

Updated Attribute Extraction Module

With the new module, attributes can be configured via Google spreadsheets.

Our new clients live in these states:

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And new Canadian clients are from these provinces:

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2020 in numbers:

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Our MRR has a 40% improvement from the previous year

In the year 2020, our team gained profound expertise in auto part e-commerce, which logically concluded in new memberships. Now Convermax is a proud member of SEMA and Auto Care Association.

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Events our CEO took part in:

  • Young Business Club New York

  • An Inside Look at Y Combinator

  • Startup Pitch: Raise Capital / Find Your Cofounders

  • Building a Marketplace Startup

  • Entrepreneurs Roundtable 140

  • Building and Managing a Startup Engineering Team

  • Being a judge at the Youth Scientists and Innovators Competition “UMNIK”

  • Mentoring at a local small business accelerator “Firon”

We bet, you can guess, which events were before the pandemic.

We ended the year on a high note, and couldn’t be more excited for what’s to come! It became as hard as ever to predict what the year 2021 will bring to us. But we aim to solve all the challenges that await us and build better e-commerce experiences for your shoppers.

Daria Kuchmieva
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