MEET THE CLIENT
Since 2002, Emnotek has provided its customers with high-quality automotive performance parts and accessories. The store mostly specializes in BMW, MINI, Subaru, Mitsubishi, and Nissan parts.
WHAT WE DID
On the Emnotek website, we implemented all standard features for auto parts stores like Year-Make-Model lookup, Garage, Fitment table, and Category selection page. What was unique customization for the store is vehicle landing pages.
Those pages are dedicated to particular vehicles in the store. For example, Emnotek sells lots of parts for Mitsubishi Lancer parts for years ranging from 2007 to 2016. It’s reasonable to group those parts on one page dedicated to this fitment.
Such pages will target customers of particular vehicles. Not only does it improve the shopping experience and enhances the store’s SEO, but nut also can be used to run AdWords campaigns, email campaigns, targeting ads, etc.