HKP Tuning Case
MEET THE CLIENT
HKP Tuning is in the industry for 25 years and specializes in customizing vehicles. On the website, they are offering a selection of auto parts they trust and would install on their own cars. No matter what their customers are driving, they will help them with building a dream car.
Customer since December 2019
Website: www.hkptuning.com
Location: Phoenix, Arizona
Platform: Shopify
Number of products: 12,513
“Convermax came recommended from one of our vendors. After speaking with the Convermax team at the time, we were impressed with the sites built and the attention to detail as well flexibility to cater to HKP’s specific needs and wants. Convermax has been and is a true partner of HKP Tuning & Performance rather then just being a service provider.
We are looking forward to many years of continued development of both our companies.”
FITMENT DATA
HKP Tuning uses Turn14 Distribution and custom fitment information.
WHAT WE DID
We implemented essential auto parts search functionality: year-make-model lookup, my garage, filters, “Shop by Brand” landing page. For categories to look clean, we mapped them and applied the data extraction rules.
“Just like our customers use the fitment search on hkptuning.com, we also use the search to answer any question and find a fitting part in our store. Having over 13000 parts available, 70% are vehicle specific, which makes it impossible to always know every detail and fitment.
So the search just doesn’t only help customers what they are looking for, but also help us servicing the customer on the phone or by email on the spot.”
HKP Tuning specializes in European vehicles. And shoppers who drive the German automobiles are used to searching by the chassis or the series, not the year, make and model. That’s why we developed a special product lookup version for them. Now HKP Tuning customers can choose the way they find it convenient to shop.
“Being integrated with our data feeds and pre-defined attributes, HKP doesn’t rely on manual collections, and data in form of fitment is being seamlessly presented to the customers. It does allow us to be quick to the market, especially when new parts are being released. The ability and willingness of Convermax to listen and implement any concerns or enhancement ideas have been tremendous in HKP’s development over the past three years. We are now able to concentrate on attracting customers to the site, rather than worrying about if they can find what they are looking for when they land on the page.”