MBRP Exhaust Store Case

MEET THE CLIENT

MBRP Exhaust Store specializes in performance exhaust parts and accessories. It focuses on MBRP products. The store operates since 2011.

Customer since August 2020
Website: mbrpexhauststore.com
Location: Houston, Texas
Platform: BigCommerce
Number of products: 1,042

FITMENT DATA

MBRP Exhaust Store uses Turn14 Distribution and custom fitment information.

WHAT WE DID

Even before implementing the Year-Make-Model search, MBRP Exhaust Store had a detailed category menu - each category indicating a vehicle type. So, we implemented a slightly different configuration of the year-make-model lookup. A user starts by selecting a vehicle group, then make, model and year. The selected vehicle information stays saved inside the widget, so it replaces “Garage” functionality.

In the mobile version, the widget also works differently from the standard YMM lookup. Its fields wrap to show only Year-Make-Model selection.

MBRP Exhaust Store offers their clients the option of a split payment via Affirm. Convermax search has integration with Affirm, which allows users to see projected monthly payments for each product on the search results page.

The other thing one can notice on the search results page is stars. MBRP Exhaust Store uses Stamped.io for collecting reviews. Convermax search also integrates with solution. We use data from reviews to provide better ranking of products. So, shoppers will notice items with higher reviews at the top of the search results.