Timbren Case
MEET THE CLIENT
Timbren Industries has been offering vehicle and trailer suspension products since 1968. It’s a family-owned and operated business.
Timbren’s trailer suspension designs are tested at the General Motors Automotive Center for Excellence (ACE) at the University of Ontario.
Customer since February 2023
Website: timbren.com
Location: Ontario, Canada
Platform: Shopify
Design agency: pb + j
Number of products: 515
FITMENT DATA
Custom fitment data
WHAT WE DID
“Convermax has increased the speed of our year/make/model search tool allowing customers to find the products they need as quickly as possible.”
Timbren has an unusual search box in full website width. It allows shoppers to see keyword suggestions on the left side, and large-scale product recommendations on the right one.
Another interesting decision is that Year-Make-Model lookup appears inside the Garage widget by clicking the button “Add more vehicles”. The standard Garage feature usually activates a full-length dialog window with YMM selectors.
Merchants can control how the Convermax search engine works on their websites. In Timbren's case, the Year-Make-Model selector has 5 dropdowns, but as the user starts to select a vehicle the number of dropdowns can shrink based on what the user chooses and what data this car store has.
“The biggest challenge with our previous tool was the complexity of updating application data. Convermax has developed a extremely simplistic solution allowing us to swiftly make changes and add new products as needed.”
Also, Timbren wanted their users to always have quick access to Garage. So it’s located not only at the top menu near the search box as usual but also near the year-make-model selector and inside the "Verify fitment" widget.
In cases when the search returns null results, the button "Contact us" appears.
As Timbren specializes in products for trailers, the search engine returns results for all trailer-related queries even if they don’t fit the vehicle in the Garage.
The same happens to the items in the product collections. The products are shown no matter if they match the selected vehicle or not.
“There are lots of players in the YMM search game but Convermax’s simple solution for updating the backend and frontend made it a no brainer.”