TSO Manufacturing Case
MEET THE CLIENT
Founded in 2016, TSO Manufacturing is known for producing high-quality, hand-welded custom truck parts tailored to enthusiasts and professionals alike.
Customer since October 2024
Website: tso.co
Location: Blountville, Tennessee
Platform: Shopify
Number of products: 74
FITMENT DATA
Custom fitment data
WHAT WE DID
“We went live with the site and Convermax on November 1st. So far, everything is functional, and we have seen an 82% increase in conversion rate with the new site and functionality! Convermax is a game-changer!”
The Year-Make-Model lookup on TSO’s website has a rather unique position inside the main menu. It also functions as a single-garage widget.
We’ve introduced a new feature that helps merchants build a more intuitive and seamless shopping experience: Parent-Child page hierarchy.
TSO Manufacturing uses a Builder’s Guide to direct customers to detailed install guides for specific models. The Builder’s Guide page serves as a Parent page. From there, it can automatically guide shoppers to the exact Child page they need based on the vehicle they’ve already selected. If a shopper lands on the Parent page with a pre-selected vehicle, our search engine automatically redirects them to the matching Child page. Users access the right content much faster.
This works by linking the Parent and Child pages using a shared group metafield value.
TSO needed more filtering options, such as Primary Color and Secondary Color filters. TSO stores its color data within metaobjects. To enable this feature, our search engine has been trained to process metafields that reference metaobjects and convert them into clean, dynamic filters.
To help shoppers compare similar products, TSO implemented a comparison widget. We integrated it with our search engine, enabling users to compare items directly from search results, helping them make shopping decisions faster.