West Coast Corvette Case
MEET THE CLIENT
For nearly 40 years, West Coast Corvettes has provided customers with high-quality Corvettes, performance parts, accessories, and wheels. With over 200 years of combined Corvette experience, their team is committed to exceeding customer expectations.
Customer since April 2025
Website: westcoastcorvette.com
Location: Orange, California
Platform: Shopify
Number of products: 13,245
FITMENT DATA
Mix of custom fitment data, Turn 14 Distribution, SEMA Data, ASAP Network, and PDM Automotive.
WHAT WE DID
“Over a 90-day period following launch, sales increased by approximately 30%. When comparing year-over-year performance for the same period, overall sales were up 51%. The improved search accuracy, filtering, and fitment-driven navigation directly contributed to better product discovery and stronger conversion performance.”
West Coast Corvette website uses a standard Convermax integration that includes Year-Make-Model lookup, My Garage, Verify Fitment on product pages, keyword search, and advanced filters. These tools work together to help shoppers quickly find parts that match their vehicle and navigate a large catalog without confusion.
Before switching to Convermax, the store relied on Algolia for search and filtering. While Algolia handled basic keyword search well, it lacked the structured navigation and fitment-driven logic required for an automotive catalog. Customers could search for products, but the experience wasn’t built around vehicle compatibility, which made it harder to guide shoppers to the right part.
Convermax stood out because it’s designed specifically for auto parts stores and can manage complex catalogs.
“During this same period, our catalog expanded substantially. We added a large volume of new products, brands, and categories, which increased both the size and complexity of the store. That expansion made advanced filtering and guided search even more important, because customers needed better tools to quickly locate exact-fit parts and accessories.”
WCC website has a range of Vehicle landing pages. These pages help improve store navigation for shoppers and also boost SEO, because search engines like Google can index and rank them in the search results.
“There was some internal effort required, mainly around organizing and validating product data, tags, and fitment attributes, but the Convermax team made the process far easier than expected. Alex and the support team were very hands-on, responsive, and clear with their guidance throughout onboarding. They answered questions quickly and helped us work through edge cases, which reduced our internal workload and shortened the learning curve significantly.”
Last year, we updated the Vehicle Landing Pages feature to make it easier for Shopify merchants to create and manage vehicle-specific pages directly inside the Convermax app. Previously, merchants had to create them manually and configure metafields before our search could display products on them. Now, landing pages can be generated directly from our app.
Our app allows set up different landing pages