Winter '25 Release: dashboard update, automatic landing pages & more
Over the last three months, we have made some exciting new features and improvements.
New Documentation Portal
We are pleased to announce the launch of our brand-new documentation portal. This portal launch is a major step forward in providing our users with easy-to-access resources to help them make the most of Convermax. We are committed to empowering merchants and their teams with more freedom and control over our search engine performance in their stores.
Our Dashboard Got Better
We’ve rolled out several updates to enhance its usability.
Merchants can now track the status of their support tickets right from the Convermax dashboard. Head to the “Support” section inside the admin panel to view a detailed table that includes: the ticket’s summary, state, creation date, update date, and priority.
By clicking a ticket, you can access the details page with its summary, description, list of comments and state changes, and sidebar with issue attributes.
The ticket labeling was also slightly changed. The previous label, "On Hold," often caused confusion among clients, as it implied that a task was not ready for progress. In reality, these tasks were pending a response, review, or action from the customer. To resolve this misunderstanding, we updated the name to “Waiting on Customer”. We hope it prevents any further confusion.
We understand that multiple team members may need access to search insights to make business-related decisions. So, we’ve made it easier to add extra managers to the Convermax dashboard. Now, any store team member can manage contacts that have access to the dashboard. Merchants can add new managers via email address, approve access requests, and remove users when necessary.
We’ve added a column with a check button to the reporting tables in the Queries, YMM Report, and YMM Timeline sections. By clicking on it, merchants can verify search performance for specific queries or year-make-model selections.
In January, Convermax introduced Support Packages — custom development service hours our clients can purchase if they need our help to develop a unique feature, redesign search widgets, etc. Now, customers can easily get these packages directly from their Convermax dashboard.
Fitment Editor Updates
We’ve made lots of improvements to the Fitment Editor to enhance usability and ensure more accurate data matching. Here’s what’s new.
[1] Master Vehicle List
It’s a complete list of all vehicles added to the Editor database. With this feature merchants can:
Quickly View Assigned Products — Click “View products” to see all items linked to a specific vehicle.
Fast Edit — If you need to make changes, click the “Edit“ button to modify the Product data or “Fitments” to adjust the fitment chart.
We hope that it will make product-vehicle mapping easier for our customers.
❗Note. Currently, the Master Vehicle List only includes fitments added directly through the Fitment Editor. An update is coming soon to display all vehicles from the search index.
[2] Submodel Values Are Now Optional.
Unlike the first version, submodel values no longer need to be determined. You can add them only if necessary.
[3] Adding Custom Values.
Previously, you could only select from pre-existing fitment values in the store. Now, you can add custom values by typing them into the field.
[4] Uploading Data From Resources.
If no fitment data exists for a product inside the store, it can be easily added via the editor. Merchants can pull the data from the fitment resource connected to the store (e.g., spreadsheet), and then edit data inside the fitment editor. Users can add new fitments immediately without worrying that it affects previous data in the store — existing data is automatically pulled into the Editor. Previously, the Editor could wipe out currently displayed fitment data if the merchant forgot to click the “Override and Edit” button. It was fixed.
❗Note. Data inside Fitment Editor has the highest priority. If you add fitment data for a particular product inside the editor, it will override the data from resources.
[5] Product Matching by ID
Now, all products are matched to their fitment data using their ID instead of SKU. This update fixes two situations:
Sometimes, products are missing SKUs, and the engine can’t locate their matching fitment data.
In cases where two or more products share the same SKU but have different fitment data, the new approach ensures accurate data matching for each product.
If a product ID is not found in the database, the fitment data will be pulled according to its brand and SKU. This way, merchants can easily re-import products from scratch. Also, it helps when a store has spreadsheets as its fitment resources, which usually contain SKUs, not product IDs.
[6] Improved Fitment Copying Between Products
We’ve fixed an issue that previously restricted copying fitments from the product that has fitment data in the search index, and not in the Editor database. Now, fitments from the index can also be copied to another product.
The product search UI has also been upgraded. Instead of searching by ID or SKU only, merchants can now use Shopify’s built-in search tool, offering a more intuitive and efficient experience.
[7] Merchants can specify whether to use data from the Fitment Editor by checking a box in the Fitment Sources section of the Convermax app dashboard.
[8] The “Edit Fitment Data” and “Back to the Product” sections no longer open in a separate window, allowing users to continue working without disruptions.
[9] Added a “Reset to Original Fitments” button in case you need a fresh start. It deletes custom fitment data for a product and restores the original fitment data (if other sources have been connected).
[9] The Fitment Editor utilizes the entire page width and displays up to 30 fitment values on one page.
Automatic Vehicle Landing Pages
The Convermax team made it easier for our clients to improve navigation for their shoppers and the overall SEO of their websites. External search engines like Google can better index and rank these pages, improving visibility and boosting organic traffic to your store.
The new Vehicle Manufacturers section in Convermax’s Shopify app lets merchants automatically create all types of landing pages:
Vehicle Manufacturers Page - a full list of all car brands in your store,
Make Pages - listings of models under each brand,
Vehicle-Specific Pages - dedicated collection pages for each model.
Once the feature is enabled, pages will be generated during the next indexing.
Vehicle Manufacturers Page
This page is created based on the Makes featured in your YMM dropdowns. After each indexing, the engine will either create a new page (if one doesn’t already exist) or refresh the content of an existing page. Images for each Car Brand are pulled directly from your store. To maintain a clean design, Brand cards without pictures are hidden from the page.
Make Collection Pages
Previously, every Manufacturer card directed users to the search results with pre-selected Make. Also, merchants were required to create vehicle landing pages manually before we could display products there. Now, every Make has a dedicated Collection page that is created automatically. The cards from the Make pages lead to the search results with pre-selected Make-Model pages.
Vehicle-specific landing pages.
Before the update, merchants had to manually create these landing pages before our search could load products there. With this new feature, vehicle-specific pages are created automatically, reducing your workload. Vehicle-specific pages don’t immediately start working upon their creation, a store re-index is required.
Apps Updates
[1] We’ve updated the Fitment Sources section in both Shopify and BigCommerce apps to have a consistent look. The old version of the section in the Shopify app wasn’t as clear and intuitive.
Additionally, we’ve added a “Connected” badge, allowing merchants to easily identify which data sources are currently used to perform YMM searches inside their stores.
Shopify App
BigCommerce App
[2] Our Shopify and BigCommerce apps got a new section for configuring search fields, giving merchants greater control over how products appear in search results. Merchants can assign a boost value to specific fields — higher value numbers ensure that products matching those fields rank higher in search results. Also, merchants can define how each field is indexed, choosing from the following options:
• No – The field is not indexed.
• Exact – Matches only exact search terms.
• Tokenized – Enables keyword-based search, breaking text into searchable terms.
• Fuzzy – Allows search results to include slight misspellings or typos.
• Like – Matches substrings within product data.
• Prefix – Supports searches based on the beginning of a word or phrase.
Shopify App
BigCommerce App
[3] New Metafields Configuration Tab in Shopify App
Previously, Metafields were part of the “Fitment Resources” configuration. However, as the Convermax app has improved with numerous new features and expanded functionality, we needed to optimize the user interface. Metafields configuration feature required a separate space for better usability.
The new tab features all standard metafields supported by the Convermax app. Merchants can select and enable required metafields, check out the link below the header to learn more about standard metafields.
[4] Due to recent changes in Shopify’s rules, we’ve rebuilt the process of integrating Vehicle Information into the Checkout page. If you’ve noticed this message in your Shopify dashboard, it’s a reminder to update it.
Instead of connecting via ScriptTag, merchants must now add it via App Blocks.
While working on this update, we refined the style of the Specified Vehicle.
Also, Vehicle Information now appears on the Order Status Page (for all stores) and Checkout Page (only for Shopify Plus accounts).
UX & Searchandising Tools
[1] With the latest upgrade, our search engine can pull pages from WooCommerce stores and display them as autocomplete suggestions, enhancing navigation and user experience. Since these pages fall under the WordPress API rather than the WooCommerce API, merchants who want to integrate this feature will need to provide us with their WordPress credentials separately.
[2] We can display badges like “Rear”, “Front” and “OEM” on wheels product cards in the search results. Such visual cues help shoppers to quickly identify the product they need. For stores using standard themes, this feature is enabled by default. If requested, we can integrate it into a custom theme as well.
[3] We can tag every item in the cart with information indicating the specific vehicle it was chosen for. It allows users shopping for several vehicles to double-check before purchasing. Vehicle selection data for every product can also appear on the checkout and order details pages. To implement this feature, merchants will need to manually make some changes to the code.
[4] Additionally, the selected vehicle information can be added to the email that merchants receive when a customer places an order. Due to certain permission limitations, our app cannot directly configure this feature. Merchants will need to set it up manually.
[5] We’ve added a new way to improve users' browsing experience with a Filter-by-vehicle toggle. By default, the toggle is turned on, and search results show products for the selected vehicle only. When the toggle is off, the user can see all products in the category. Also, the toggle automatically switches off when the user navigates from the search results to the other category pages with products that are not auto parts.
[6] Store managers can manually enable Top Level Categories on product page results through the Shopify App. To set this up, open the Theme Customizations inside your Shopify dashboard and go to Collection page settings. Inside the sidebar find the App block “Subcategory List” and toggle on “Show top level categories“.
[7] We’ve added a new Buy Now, Pay Later (BNPL) solution - Shop Pay - that can integrate with our search. The native Shop Pay widget and logo are not meant to be used on the product results page, it could impact the page speed and interface responsiveness due to their heavy design. So our engineers developed a replica. It retains the essential functionality of the original widget - displaying estimated monthly payments directly on the cards within the search results and collection pages.
[8] The Year-Make-Model lookup now highlights not just popular makes but also popular models. Merchants can create a list of models their shoppers look for most and display them in the popular section inside the YMM widget.
[9] The team has updated the base parameter for pagination, switching from “pageNumber” to “page” to enhance SEO performance for BigCommerce stores. The previous setup often led to incorrect pagination sequences, confusing web crawlers like Google and negatively impacting the site’s ranking in search results. The new pagination parameter has a cleaner look and improves indexing by search engines.