IAG Performance Case
MEET THE CLIENT
Initially, IAG (Integrity Auto Group) was established in 2004 for selling high-quality used performance cars. Since 2019 IAG Performance is a known leader in providing performance products and services for Subaru vehicles.
Customer since December 2020
Website: iagperformance.com
Location: Westminster, Maryland
Platform: BigCommerce
Number of products: 9,398
“We evaluated several search platforms before landing on Convermax. The biggest deciding factor was that Convermax already had direct experience with implementing a y/m/m search, while the other providers could do it “in theory.” We needed a solution quickly which would allow us to move forward without a lot of trial and error. The price was right and scales with our traffic. We are very happy with our choice.”
FITMENT DATA
Custom fitment information.
WHAT WE DID
Convermax team implemented essential auto parts search functionality: year-make-model lookup, my garage, filters.
IAG Performance decided on multi-vehicle garage in the top menu. It allows customers to select and save several vehicles, and switch between them while shopping for parts.
On the product page the user can verify vehicle fitment by using special fitment.
The shopper can also scroll down to the description and see the list of all vehicles that the selected part fits.
“Being able to extract fitment data from multiple sources has allowed us to maintain a level of accuracy that is rare in our industry. By filtering products to the customer’s vehicle we are able to quickly narrow their focus and guide them to the right parts. The Convermax frontend gives us visibility that we don’t have with other platforms and also allows us to make changes on the fly without the support team’s assistance. The support team is great, by the way. Every request we have sent in has been answered promptly and fixed quickly.”